Felix Amoako: Accra's Master of Reinvention
By V. L. K. Djokoto
Good grief! Here's a chap who's currently running the airwaves at Atlantis Radio, but whose journey to get there reads like someone who simply couldn't be bothered with the conventional career ladder and decided to build his own zigzag staircase instead.
Felix Kwame Amoako, ladies and gentlemen. A man who spent five years mastering the dark arts of banking, conquered sales with the efficiency of a military campaign, and is now orchestrating Accra's musical landscape from the captain's chair at Atlantis Radio.
The Banking Years: Where It All Began
Let's start at the beginning, shall we? Five years at uniCredit Ghana Limited—and not just warming a chair and counting the minutes until knock-off time, mind you. This fellow managed a portfolio of 150+ clients. One hundred and fifty! That's more people than most of us invite to our weddings, and he had to know their financial situations, their aspirations, their anxieties about money.
And here's the real kicker: he hit his deposit targets twice in 2017. Twice! In banking, that's like Abedi Pele scoring a hat-trick in a Champions League final. The man was analyzing financial needs, recommending tailored solutions—essentially serving as financial therapist, strategist, and trusted advisor all rolled into one.
But clearly, Felix looked around at his successful banking career and thought, "Yes, this is all very nice, but what if I tried something completely different?"
The Sales Conquest
Off he went to Ederick Limited as a Sales Executive, where he proceeded to exceed his targets by 15-25%. Not once. Not twice. Consistently. Month after month. Quarter after quarter.
Fifteen to twenty-five percent above target! That's not luck—that's systematic excellence. That's waking up every morning and deciding that mediocrity is simply not on the menu.
And the relationship management? A 40% increase in repeat business and referrals. This means nearly half the people he dealt with either came back for more or told their friends, "You absolutely must speak to Felix." In sales, that's not just success—that's creating a small army of voluntary brand ambassadors.
One imagines his colleagues at Ederick watching this performance and thinking, "Right, so Felix has essentially ruined the curve for all of us. Jolly good."
The Great Pivot: Enter the Airwaves
Now here's where Felix's story gets properly interesting. Having conquered banking and sales—two fields that would satisfy most people's ambitions for an entire career—our man decided that what he really wanted to do was run a radio station's music programming.
It's the sort of career move that makes perfect sense only in hindsight. Like Bola Ray suddenly deciding to become a neurosurgeon, or Akosua Agyapong announcing she's taking up competitive chess.
Except Felix pulled it off.
He's now Head of Music and Programs at Atlantis Radio, overseeing music selection and playlist curation, directing live broadcasts, conducting interviews, and boosting social media presence. The man who once analyzed credit applications is now curating the soundtrack of Accra's days.
Think about that for a moment. He's gone from "Would you like to open a savings account?" to "Here's the perfect song for your Monday morning commute." From quarterly sales reports to live radio broadcasts. From client portfolios to playlist algorithms.
It's audacious. It's brilliant. And apparently, it's working.
The Never-Stop-Learning Philosophy
But wait—because Felix clearly believes that idle hands are the devil's workshop—he's also gone and enrolled himself in a Virtual Assistant Course at ALX-Africa.
While running a radio station's programming.
While presumably sleeping occasionally and maintaining some semblance of a social life.
This is either admirable dedication to continuous improvement or a slight addiction to achievement. Possibly both. Probably both.
What This All Means
What we're witnessing here is something rather fascinating: a man who's built a career not by climbing a single ladder but by mastering completely different games, one after another.
Banking taught him relationship management and financial literacy. Sales sharpened his persuasive abilities and client retention skills. Radio is letting him exercise creativity, cultural awareness, and media savvy. And he's adding digital administrative skills to the mix because, well, why not?
The result? Someone who can read a balance sheet, close a deal, curate a killer playlist, direct a live broadcast, and presumably organize everyone's calendar while doing it all.
The Modern Ghanaian Professional
Felix Amoako represents something important about contemporary Ghana: the rise of the portfolio professional, the person who refuses to be defined by a single job title or industry.
He's based in Accra, which is rapidly becoming one of Africa's most dynamic cities, full of people who are rewriting the rules about what careers should look like. Ghana's economy is diversifying, and people like Felix are leading the way—not by accident, but by deliberate reinvention.
The man has exceptional communication skills (as one must, to succeed in banking, sales, and broadcasting). He thinks creatively. He plans strategically. And most importantly, he executes brilliantly.
The Lesson
If there's a lesson in Felix's journey, it's this: your first career doesn't have to be your only career. Your skills are more transferable than you think. And sometimes the boldest career move is the one that makes absolutely no sense to anyone but you.
Banking to sales? Logical enough. Sales to radio programming? Now you're just showing off.
But Felix has made it work, and one suspects he's thoroughly enjoying himself in the process. After all, anyone who can exceed sales targets by 25% and then pivot to curating Accra's musical landscape is someone who's figured out that work should be both challenging and enjoyable.
The Current Chapter
So there he is: Felix Kwame Amoako, currently holding court at Atlantis Radio, directing live broadcasts, selecting the music that fills Accra's airwaves, and presumably fielding calls from his old banking clients who want to know why they can't hear his voice recommending savings products anymore.
The banking sector's loss has been radio's gain. Though one imagines that somewhere in Accra, there's a sales manager at Ederick Limited who occasionally sighs wistfully and wonders what their quarterly numbers would look like if Felix hadn't discovered his passion for broadcasting.
Felix Kwame Amoako: a man who's proven that reinvention isn't just possible—it's profitable, it's exciting, and it makes for a cracking good story.
Now, if you'll excuse me, I'm off to reconsider my own career choices. Reading about Felix's adventures has made me realize I've been playing life on easy mode.
Bravo, Felix. May your playlists always hit, your broadcasts always shine, and your next reinvention be just as spectacular as the last.